Buying guides
Guides that earn trust before the referral.
These are launch-ready editorial slots. Expand each brief into a full SEO page or keep them as modular guide cards while the site is still validating demand.
SEO structure.Use these topics to attract high-intent buyers before they reach a retailer.
Guide library.
Edit guide topics in assets/js/catalog.js. Add full static guide pages later as traffic proves winners.
Content formula
Every guide should answer purchase anxiety.
Luxury buyers need clarity about scale, finish, lead time, freight, installation, warranty, and fit. Guides should not read like generic blog filler.
Guide template checklist
- Who the product is best for
- Room and scale requirements
- What to verify before purchase
- Delivery or installation risk
- Recommended product slots
- Referral disclosure near the first CTA